Adforum - new strategic partner in China Paper

Adforum has entered a strategic cooperation with the US based exhibition company E.J Krause & Associates regarding the CHINA PAPER/CHINA FOREST conference and exhibition.

China Paper is held biennially in Beijing and biennially in Shanghai and is the largest and most prominent exhibition in Asia for the Asian pulp and paper industry.

"This cooperation is part of our new strategy", says Björn Delin, Adforum CEO. "As the world leading organiser of global events for the international pulp and paper industry, we are now following our customers to the new growing markets."

For more information, see press release.

About Adforum

Founded in 1968, Adforum is the world's leading organiser of exhibitions for the pulp and paper industry. The company currently organises the world's largest pulp and paper events, such as SPCI (Stockholm) and PulPaper (Helsinki), as well as China Paper (Beijing/Shanghai), IPX India (Mumbai) and IPX Russia (Moscow). Adforum is owned by Stockholmsmässan (Stockholm International Fairs) and the Finnish Fair Corporation.

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